Ready. Check. Vote.
Project
Texas Secretary of State Voter Education Campaign
Main role
Graphic designer
Date
2020
2020 brought changes to voter requirements in Texas, and the Office of the Texas Secretary of State hired GDC to work on a voter education campaign so that voters knew what type of IDs were acceptable at the polls. To be mindful of public safety in the early days of COVID, we pivoted away from experiential ideas and brought the campaign to life through Out-of-home, social media, digital ads, moving billboards, and voter toolkits.
The campaign included not only English and Spanish components, but also some pieces in Mandarin and Vietnamese.